rūtin beauty

Every woman in the Gulf who takes care of her skin is up against the same thing: year-round UV, 45°C heat and constant air-conditioning, with skincare designed for somewhere else. She does everything right, and the climate still wins. Her skin is only where it shows first. rūtin beauty is a longevity brand starting with skincare. We make evidence-led formulas for Gulf conditions, built on a patented hero technology we hold under an exclusive GCC licence. No clinical-prestige brand has been built for this region. We are building it. We sell direct to consumers, at a projected gross margin of about 82%. The plan is funded through to profit with no second round, and it holds even when nine assumptions go wrong at once. We launch in Kuwait in Q1 2027. Saudi Arabia is upside: our licence covers it, and our valuation includes no uplift for it. Skincare is where we start. Next comes the rūtin Clock, a score that begins with her skin and tracks how she ages over time. From there we move into women’s healthspan, built around how a woman’s biology changes across her life, so she has more years lived strong and well. Founded by Eman AlRashied, formerly of the Capital Markets Authority and former partner and CEO of The Proteges, a mentorship organisation that reached 200,000+ Middle Eastern youth and raised ~$5M. We are raising $1.4M pre-seed, one round at one price. Ask us for the investor summary.

Beauty is the category. Longevity is the wedge. Global skincare: ~$205B by 2030. GCC personal luxury: $12.8B in annual sales, projected to reach $15B by 2027. Skincare is its fastest-growing beauty category, up 17% year on year (Chalhoub Group, 2024). Our whitespace: no clinical-prestige skincare brand is built for Gulf conditions. We enter that tier at an accessible price and never discount. Our plan: ~$50M net revenue by 2031, about 0.3% of the $15B GCC personal luxury market. That uses the 2027 market figure, so it is conservative as the market grows. Skincare opens the door. The same customer then moves into body, hair, supplements and healthspan tracking.

2023–2026: R&D and brand built with $80K+ of founder cash and years of unpaid founder time, with no outside capital. Jan 2026: exclusive GCC licence agreement signed for our hero technology. 2026: supplier production order signed and advance paid. Kuwait registration in progress, with GCC filings sequenced behind it. May 2026: waitlist launched with $0 ad spend: [X] sign-ups. The founding tier (200 members) is sealed the first two days of the launch, and the Inner Circle closes before launch. 2026: $0 ad spend press coverage in Hia (هي) Magazine. Sep 2026: third-party valuation from a CMA-licensed Kuwait advisory firm. This round is priced below it. Sep 2026: a GCC strategic investor is in diligence as intended lead. Q1 2027: launch in Kuwait, then GCC expansion.